Testimonial Request Generator
Free testimonial request email templates. Ask customers for reviews with proven scripts for direct requests, incentive-based asks, video testimonials, and follow-ups. Boost social proof instantly.
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About Testimonial Request Generator
Customer testimonials are among the most powerful conversion tools available. Prospects trust reviews from real customers far more than marketing copy. Yet most businesses struggle to collect testimonials—not because customers are unwilling, but because they never ask effectively. Our free Testimonial Request Generator gives you proven email templates that get responses.
The key to successful testimonial requests is timing, personalization, and making it easy. Ask too early and the customer hasn't experienced results. Ask too late and they've moved on. Our templates are designed for optimal timing windows: post-purchase, after support resolution, at milestone achievements, and following positive feedback.
We provide 9 proven templates across 4 categories: Direct Request (simple, professional asks that respect the customer's time), Incentive-Based (offering discounts or perks in exchange for reviews—appropriate for some industries), Video/Social (specifically requesting video testimonials or social media posts), and Follow-Up (gentle reminders for those who didn't respond initially).
Each template includes personalization fields for customer name, product purchased, specific results achieved, and your company details. Generic requests get ignored—personalized asks feel genuine. Our templates balance professionalism with warmth, making customers want to help.
Beyond email templates, we include guidance on where to send testimonials (review sites, social, video platforms), how to feature them on your website, and legal considerations for using customer feedback in marketing.
Why Use This Tool?
- check9 proven email templates with high response rates for different situations
- check4 request types: direct, incentive-based, video/social, and follow-up
- checkPersonalization fields for customer name, product, and specific results
- checkOptimal timing guidance for when to send each type of request
- checkGuidance on featuring testimonials across your marketing channels
- checkFree forever with no signup—customize and send immediately
Common Use Cases
Send automated requests 7-14 days after purchase when satisfaction is high and experience is fresh
Ask for testimonials after successfully resolving customer issues—turning problems into praise
Request video testimonials from your best customers for high-impact social proof
Direct satisfied customers to leave reviews on Google, G2, Capterra, or industry-specific sites
Request detailed testimonials that can become full customer case studies and success stories
Collect testimonials from beta users before launching to establish credibility from day one
play_circleHow It Works
Select your template category: Direct Request (straightforward ask), Incentive-Based (offering something in return), Video/Social (requesting video or social posts), or Follow-Up (gentle reminders). Choose a specific template from the category. Fill in personalization fields: customer name, your name, product/service, specific results or experience details. Preview and copy your customized email. Send from your regular email client. Track responses and follow up as needed.
Frequently Asked Questions
What is a testimonial request generator and how does it work?expand_more
Is this testimonial generator free?expand_more
What types of testimonial requests are included?expand_more
When is the best time to ask for testimonials?expand_more
How do I get more video testimonials?expand_more
Is it okay to offer incentives for testimonials?expand_more
10 Proven Testimonial Request Email Templates That Get Results
Most businesses fail to collect testimonials not because their customers aren't happy. They fail because they never ask—or when they do ask, their request email
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