Name Style Quiz

Not all brand names are created equal—and not all naming approaches fit every brand. Some businesses thrive with abstract names like Kodak or Xerox, while others need descriptive clarity like Pizza Hut or General Electric. Our free name style quiz helps you discover which naming approach aligns with your brand personality, values, and market positioning.

Through 7 carefully crafted questions about your business goals, target audience, and personal preferences, we identify your ideal naming style from six distinct categories. Each style has unique strengths: Abstract names are highly trademarkable but require more marketing investment. Descriptive names communicate instantly but may limit future pivots. Evocative names like Amazon or Nike create powerful emotional associations.

Understanding your naming style before brainstorming prevents wasted effort. If you're naturally drawn to descriptive, straightforward names but force yourself to create abstract options, you'll never be satisfied with the results. Our quiz helps you embrace your authentic naming preference while understanding the trade-offs involved.

The quiz is designed for founders, naming professionals, and marketing teams at any stage of the naming process. Take it at the start to guide your brainstorming direction. Take it when evaluating finalists to check if options align with your instincts. Take it with stakeholders to surface differing naming preferences before they become conflicts.

Your results include not just your primary naming style, but also your secondary style and specific examples of successful brands using each approach. This context helps you apply the insights immediately to your own naming project—whether you're starting from scratch or narrowing down a shortlist.