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Logo Color Palette Generator

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Free color palette generator for logos and brands. Create harmonious color schemes using complementary, analogous, and triadic color theory. Export HEX, RGB, HSL codes instantly.

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About Logo Color Palette Generator

Color is one of the most powerful tools in branding. The right color palette creates instant recognition, evokes emotions, and communicates your brand's personality without a single word. Our free Logo Color Palette Generator helps you create professional, harmonious color schemes based on proven color theory principles.

Whether you're starting from scratch or building around an existing brand color, our generator creates perfectly balanced palettes. Choose from complementary, analogous, triadic, split-complementary, or monochromatic harmony types—each creates a different mood and visual impact. Every palette includes five colors optimized for brand applications: primary, secondary, accent, and two neutral shades.

Color psychology matters in branding. Blues build trust and are favored by tech and finance brands. Greens suggest growth, health, and sustainability. Reds create energy and urgency, perfect for food and retail. Purples convey luxury and creativity. Our palettes consider these principles while ensuring your colors work beautifully together across digital and print materials.

No design experience required. Simply pick a starting color or let us generate one randomly, select your preferred harmony type, and instantly receive a complete 5-color palette with HEX, RGB, and HSL values ready to copy. Perfect for startups creating their first brand identity, designers exploring options, and marketers building consistent visual campaigns.

Why Use This Tool?

  • checkGenerate harmonious color schemes based on color theory instantly
  • checkChoose from 5 harmony types: complementary, analogous, triadic, split, monochromatic
  • checkGet 5-color palettes optimized for brand applications
  • checkExport as HEX, RGB, or HSL values with one click
  • checkUnderstand color psychology for better brand decisions
  • checkFree forever with no signup—create unlimited palettes

Common Use Cases

1Startup Brand Identity

Create your first brand color palette with professional harmony and psychology principles

2Logo Design Projects

Generate color options to test with logo concepts before finalizing brand colors

3Website Design

Build cohesive color schemes for web backgrounds, text, buttons, and accents

4Marketing Materials

Ensure consistent colors across social media graphics, ads, and print collateral

5Brand Refresh

Explore updated color palettes while maintaining visual connection to existing brand

6Client Presentations

Present multiple color palette options to clients with professional harmony justification

play_circleHow It Works

Select a base color using the color picker or enter a HEX code, or click 'Random' to generate a starting point. Choose your preferred color harmony type (complementary for contrast, analogous for calm, triadic for vibrant). Click generate to create your 5-color palette. Each color shows HEX, RGB, and HSL values—click any value to copy. Save palettes or export for your design tools.

Frequently Asked Questions

What is a logo color palette generator and how does it work?expand_more
A logo color palette generator creates harmonious color combinations for your brand based on color theory. Enter your primary color or let us generate one, and we'll create complementary, analogous, or triadic color schemes that work beautifully together.
Is this color palette generator free?expand_more
Yes, generating brand color palettes is completely free with no signup required. Create unlimited palettes until you find the perfect combination. Export options are included at no cost.
How many colors per palette?expand_more
We generate 5-color palettes optimized for brands: a primary color, secondary color, accent, and two neutral shades. This gives you enough variety for logos, websites, and marketing materials while maintaining consistency.
How do I choose the right colors for my brand?expand_more
Consider your industry and target audience. Blues convey trust (great for finance), greens suggest growth (perfect for health), and reds create urgency (ideal for food/retail). Test your palette on actual designs before finalizing.
What are the different color harmony types?expand_more
Complementary uses opposite colors for high contrast and energy. Analogous uses neighboring colors for calm, cohesive feels. Triadic uses three evenly-spaced colors for vibrant, balanced schemes. Split-complementary is softer than complementary. Monochromatic uses shades of one color for elegant simplicity.
Can I use these colors for print materials?expand_more
Yes! We provide HEX and RGB values for digital use and can help you find equivalent CMYK values for print. Note that some bright digital colors don't reproduce exactly in print—always test with your printer for final materials.

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